TOP 15 MUST READ MARKETING BOOKS
In marketing the learning never ends. We sifted out the all time top books to keep you learning about the marketing industry.
Digital marketing for dummies – Russ Henneberry & Ryan Deiss
Discover how to expand the reach of your brand, acquire and monetize customers, and increase audience engagement with the proven digital marketing strategy and tactics found in this comprehensive guide. Learn how to determine the best product and market fit for your business, measure what your traffic is worth from any source, and offer an effective lead magnet to convert visitors. Use these tools, and more, to change the relationship from prospect to a loyal customer.
New skills: planning, prioritization, concentration of attention, generate free, organic traffic
Paperback: 368 pages
Customer Reviews: 4.5 out of 5
The Social Media Bible – Lon Safko
The Social Media Bible will show you how to build or transform your business into a social media-enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.
New skills: make social media tools as a part of your business strategy, implement social media micro-and macro strategies
Paperback: 640 pages
Customer Reviews: 4.2 out of 5
Hug Your Haters – Jay Baer
In his latest book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers, Jay Baer shows how haters are actually a good thing. If the idea of dealing with haters makes you uncomfortable or customer service isn't your strong suit, you'll definitely want to give this book a read.
New skills: build trust among consumers
Paperback: 240 pages
Customer Reviews: 4.4 out of 5
Epic Content Marketing – Joe Pulizzi
One of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. ... Epic content, distributed to the right person at the right time, is the way to truly capture the hearts and minds of customers.
New skills: attracting customers with content, copywriting
Paperback: 352 pages
Customer Reviews: 4.5 out of 5
You’re My Favorite Client – Mike Monteiro
Whether you’re a designer or not, you make design decisions every day.
Mike Monteiro demystifies the design process and helps you prepare for your role. Well-informed clients make for smoother projects, that are run more effectively and ultimately cost less. Ensure you’re asking the right questions, getting the right answers, and working with the right people — and you’ll have the confidence to hire people who will challenge you to make your product the best it can be
New skills: Communication
Paperback: 127 pages
Customer Reviews: 4.2 out of 5
Traffic Secrets – Russell Brunson
Learn how to generate more traffic, leads, and sales into your online business by applying the founding principles of direct marketing, from the $100M entrepreneur and author of DotCom Secrets and Expert Secrets.
New skills: to start, promote and grow their companies online.
Paperback: 302 pages
Customer Reviews: 4.6 out of 5
Influence: the psychology of perscuasion - Robert Cialdini
The book explains the psychology of why people say “yes” — and how to apply these understandings.
You’ll learn the six universal principles, how to use them to become a skilled persuader — and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
New skills: learn to make contact with any person
Paperback: 336 pages
Customer Reviews: 4.6 out of 5