TOP 15 MUST READ MARKETING BOOKS
In marketing the learning never ends. We sifted out the all time top books to keep you learning about the marketing industry.
Permission marketing - Seth Godin1
Our attention is a valuable scarce resource, and it is bombarded daily with thousands of interruptions, most of which we didn’t ask for. This book claims to market to people only if you have their consent first, else you’re wasting everybody’s time instead try Permission Marketing.
New skills: permission Marketing
Paperback: 256 pages
Customer Reviews: 4.4 out of 5
Hacking Growth - Sean Ellis
Our attention is a valuable scarce resource, and it is bombarded daily with thousands of interruptions, most of which we didn’t ask for. This book claims to market to people only if you have their consent first, else you’re wasting everybody’s time instead try Permission Marketing.
New skills: permission Marketing
Paperback: 256 pages
Customer Reviews: 4.4 out of 5
Selling the invisible - Harry Beckwith
Our attention is a valuable scarce resource, and it is bombarded daily with thousands of interruptions, most of which we didn’t ask for. This book claims to market to people only if you have their consent first, else you’re wasting everybody’s time instead try Permission Marketing.
New skills: permission Marketing
Paperback: 256 pages
Customer Reviews: 4.4 out of 5
Positioning - Al Ries & Jack Trout
From establishing your brand as an industry leader to creating and occupying a new niche entirely, Ries and Trout show that through savvy positioning a brand can still stand out in a crowded marketplace – even wheedle its way into the collective subconscious.
New skills: branding, positioning
Paperback: 226 pages
Customer Reviews: 4.5 out of 5
The Brand Flip - Marty Neumeier
A brief summary of brands nowadays and of trends in marketing and UX design that have already emerged. Simply put, "Today's customers want Meaning."
New skills: branding
Paperback: 106 pages
Customer Reviews: 4.7 out of 5
Good Strategy, Bad Strategy - Richard P. Rumelt
Author details mistakes companies make when setting their strategies, such as confusing ‘fluffy’ vision statements with strategy, or actually implementing bad strategies.
New skills: to create and implement a powerful action-oriented strategy
Paperback: 336 pages
Customer Reviews: 4.6 out of 5
No B.S. Guide To Direct Marketing- Dan Kennedy & Kim Walsh-Phillips
This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales.
New skills: create content, leverage social media advertising
Paperback: 262 pages
Customer Reviews: 4.7 out of 5
Youtility – Jay Baer
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
New skills: inbound marketing, customer journey, сustomer focus
Paperback: 240 pages
Customer Reviews: 4.6 out of 5